Whether it’s a silky clean shave, rugged stubble tracing a dark shadow around the jawline or a luxuriant full beard that is his pride and joy, a well-groomed face is a man’s crowning glory. The style of beard or moustache you choose is an expression of personality, and it can be cultivated and shaped to reflect your individual style. Shaving is an important part of your daily routine, but that certainly shouldn't make it mundane. Treating shaving as a ritual and taking the time to care appropriately for your face will result in a more beautiful beard, as well as keep the bare skin around it feeling sumptuously nourished. Follow this routine every time you shave to give your facial hair the respect it deserves.


Beard hair feels coarser than the hair on your head because it grows with a thick, oily layer that protects your face from the elements. Stripping this coating away leaves the hair softer and more absorbent, yielding easily to the razor for a smoother shave. Start by hopping in a steamy shower, allowing the hot water to open the pores and relax the hair. Once you step out of the shower, gently smooth our Cade Multi Grooming Balm onto your beard hairs.

This non-foaming shaving balm, enriched with Cade wood essential oil and shea butter, transforms into a translucent film providing an easy glide and precise navigation for a close, smooth shave.


Next, lather up with a shaving emollient – try our Cade Rich Shaving Cream to build upon the masculine fragrance of the beard oil. This particular product transforms instantly into a creamy foam that further softens the hair for a comfortable shave.

Instead of simply using your fingers, invest in a shaving brush. A barbershop classic, these brushes add refinement to your skincare routine. The bristles whip gel into a cloudlike foam and help your razor to glide across your skin.


When it's time to shave, turn your razor so that you're always moving with the grain. As well as feeling more comfortable, it reduces irritation to the skin so your face will be left silky with no razor bumps.

Every man's facial hair grows differently, and being familiar with the quirks of your face will make shaving a much smoother experience. Take a moment to do this pre-shave by gently stroking your beard. Acknowledge and make a mental note of where it rasps against your fingers – this is where you’re moving against the grain – and where it lays flat as your hand passes over – this is with the grain.


Once you're happy with your shave, finish by rinsing with cold water. Not only providing a bracing start to the day, each splash of icy water helps to close your pores against the pollution and grime of your commute. Pat dry with a clean flannel or towel, and finish your routine by rubbing a coin-sized dollop of Cade Comforting After-shave Balm into your freshly shaved jawline to help hydrate your skin.

The comforting after shave balm, enriched with Cade wood essential oil and Shea butter, hydrates and helps to soothe and protect the skin after shaving. 
Et voilà – the ultimate male skincare routine to leave you and your beard looking as glorious as the sun setting over the sea, and scented like the spicy herbs and resinous shrubs of coastal Provence.